Website – What is important?
Key Website Considerations
It is true that the internet offers endless income potential; there is no such thing as guaranteed online success. There is a lot of competition. An online business needs the same approach, the use of common sense and due diligence that you would apply to any business undertaking.
What is the right Platform/Technology?
Just like a brick and mortar business, you need to decide on what platform the website is going to be built upon. Drupal, WordPress, and Joomla are Content Management Systems (CMS) that evolved into well-developed template website building platforms. They provide their customers with a wide spectrum of design templates, features, and sizeable support communities. Duda, HubSpot, One, Squarespace, Weebly, and Wix are some others. Most hosting providers, like GoDaddy, offer their own proprietary website building functionality or access to one of the aforementioned platforms.
You can also custom design a fantastic website from the ground up. This will require code using HTML, CSS, and any number of other development languages.
Help is readily available for website design, build, and maintenance for any of these platforms as well as for custom designs. In your decision process, be cognizant of how much time, effort and capital you have available to make the right choice for your business.
- What are the Total Costs?
- Initial Costs, who will do it?
- Ongoing maintenance & development costs?
- When it is required, will I have available the immediate professional expert help that I need?
- How am I going to ensure ongoing site optimization?
- Will I have User-friendly site flexibility for simple maintenance?
- Can I manage the Domain and site performance?
Take the time to choose a domain name wisely. There are many tools available that you can use to help you find viable domain names.
- Steady Growth. The more Traffic, ranking, conversions etc. grow the stronger, ethical SEO and marketing efforts work. Huge peaks and valleys will happen with experimentation but be wary of heavy spending on paid advertising and never engage in less than ethical SEO tactics.
Build a site that shows pride of ownership. A website is like a piece of property. Ask yourself and set up measurements over time for how you have managed it thus far? Good up to date content? Is it monetized? Traffic? Just about everything about a website can be improved and optimized given the proper effort and investment of time.
Who is the Target Audience?
Such a very simple thing, but one of the keys to success:
Develop a website with a clearly defined target audience in mind that you can successfully reach. Content can be changed, the focus can be made on keywords, links added, many things can be done to affect change on a website, you cannot transplant an established target audience with another one.
Optimization is the name of the game. Optimizing a website for searches requires time, effort and can be costly. Ensure that the keywords and phrases are ranking well with the target audience. Put in the hard work with ongoing maintenance and effort to ensure that you remain relevant in search results. The ultimate Goal is sustaining Monetization over the long term. Leverage knowledge wherever possible.
Solid, consistent cash flow will result from a well-planned business strategy and decision making. It is really not that difficult for a web property to earn money when one considers the low the cost of domain registration and hosting. The effort and work to scale are where a lot of people fall short.
Google penalties – Work your site to ensure that you mitigate against this ever happening. When Google puts the hammer down on a domain for black hat SEO tactics or any other reason, it is difficult to save it. Although it can be done, it requires significant time and effort which certainly would be better spent working on improving your online business.
How much work is involved in running the site?
It is easier today than it has ever been for online business entrepreneurs to leverage technology and to automate many labor-intensive processes. Reality is that we will likely never be able to truly “automate it all” to have the money just rolling in. The competition is too fierce for everything from search terms to the need for differentiation. The workload can be reduced with many products that range in cost from $0 to much more expensive monthly fees. Choose the right product for your business.
Connect with others who have been successful in the online world. No need to reinvent the wheel. They have already invested time energy effort and know what works. Ask plenty of questions. What systems do they have in place? You can succeed if you follow the existing procedures that are garnering results. Once you are in the driver’s seat and there is momentum, you can start to tweak things and see where improvements can be made.
What hasn’t worked?
Too many people skirt over this, this is as important as finding out what has worked. In a lot of cases, more can be learned from failure than from successes. Those lessons you won`t need to experience. You can save yourself a lot of time, effort, and money, grief – by learning from the successful online entrepreneurs what has failed in the past and how they ended up with what is currently in place. Of course, the online world is evolving; it may be possible that what failed in the past may be worth another try in the future, but with knowledge of what happened with the previous attempt
Market Research & Benchmarking
Just like any other business undertaking, spend some time on general market research and specific competitive research on similar sites to the one that you are considering. What is going to be your differentiation?
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