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    The online opportunity

    Website – What is important?

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    Key Website Considerations

    It is true that the internet offers endless income potential; there is no such thing as guaranteed online success.  There is a lot of competition.  An online business needs the same approach, the use of common sense and due diligence that you would apply to any business undertaking.

    manage data

    What is the right Platform/Technology?

    Just like a brick and mortar business, you need to decide on what platform the website is going to be built upon. Drupal, WordPress, and Joomla are Content Management Systems (CMS) that evolved into well-developed template website building platforms. They provide their customers with a wide spectrum of design templates, features, and sizeable support communities.  Duda, HubSpot, One, Squarespace, Weebly, and Wix are some others. Most hosting providers,  like GoDaddy, offer their own proprietary website building functionality or access to one of the aforementioned platforms.

    You can also custom design a fantastic website from the ground up.  This will require code using HTML, CSS, and any number of other development languages.

    Help is readily available for website design, build, and maintenance for any of these platforms as well as for custom designs.  In your decision process, be cognizant of how much time, effort and capital you have available to make the right choice for your business.

    Also, consider:

    • What are the Total Costs?
    • Initial Costs, who will do it?
    • Ongoing maintenance & development costs?
    • When it is required, will I have available the immediate professional expert help that I need?
    • How am I going to ensure ongoing site optimization?
    • Will I have User-friendly site flexibility for simple maintenance?
    • Can I manage the Domain and site performance?

    Take the time to choose a domain name wisely.  There are many tools available that you can use to help you find viable domain names.

    • Steady Growth. The more Traffic, ranking, conversions etc. grow the stronger, ethical SEO and marketing efforts work.  Huge peaks and valleys will happen with experimentation but be wary of heavy spending on paid advertising and never engage in less than ethical SEO tactics.

    Build a site that shows pride of ownership. A website is like a piece of property.  Ask yourself and set up measurements over time for how you have managed it thus far?  Good up to date content? Is it monetized? Traffic? Just about everything about a website can be improved and optimized given the proper effort and investment of time.

    Who is the Target Audience?

    Such a very simple thing, but one of the keys to success:

    Develop a website with a clearly defined target audience in mind that you can successfully reach.  Content can be changed, the focus can be made on keywords, links added,  many things can be done to affect change on a website, you cannot transplant an established target audience with another one.

    SEO

    Search Engine Optimization?

    Optimization is the name of the game.  Optimizing a website for searches requires time, effort and can be costly.  Ensure that the keywords and phrases are ranking well with the target audience.  Put in the hard work with ongoing maintenance and effort to ensure that you remain relevant in search results.  The ultimate Goal is sustaining Monetization over the long term.  Leverage knowledge wherever possible.

    Solid, consistent cash flow will result from a well-planned business strategy and decision making.   It is really not that difficult for a web property to earn money when one considers the low the cost of domain registration and hosting. The effort and work to scale are where a lot of people fall short.

    Google penalties – Work your site to ensure that you mitigate against this ever happening.  When Google puts the hammer down on a domain for black hat SEO tactics or any other reason, it is difficult to save it.  Although it can be done, it requires significant time and effort which certainly would be better spent working on improving your online business.

    Workload

    How much work is involved in running the site?

    It is easier today than it has ever been for online business entrepreneurs to leverage technology and to automate many labor-intensive processes.  Reality is that we will likely never be able to truly “automate it all” to have the money just rolling in.  The competition is too fierce for everything from search terms to the need for differentiation.  The workload can be reduced with many products that range in cost from $0 to much more expensive monthly fees.   Choose the right product for your business.

    What’s worked?

    Connect with others who have been successful in the online world.  No need to reinvent the wheel. They have already invested time energy effort and know what works.  Ask plenty of questions.  What systems do they have in place?  You can succeed if you follow the existing procedures that are garnering results. Once you are in the driver’s seat and there is momentum, you can start to tweak things and see where improvements can be made.

    What hasn’t worked?

    Too many people skirt over this, this is as important as finding out what has worked.  In a lot of cases, more can be learned from failure than from successes. Those lessons you won`t need to experience.  You can save yourself a lot of time, effort, and money, grief – by learning from the successful online entrepreneurs what has failed in the past and how they ended up with what is currently in place.  Of course, the online world is evolving; it may be possible that what failed in the past may be worth another try in the future, but with knowledge of what happened with the previous attempt

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    Market Research & Benchmarking

    Just like any other business undertaking, spend some time on general market research and specific competitive research on similar sites to the one that you are considering. What is going to be your differentiation?

    We would love to hear from you.  Please leave comments below.

    website-what-is-important

    ABOUT THE AUTHOR

    Founder of Pathway to Making Money Online

    10 Comments

    1. Carol

      I wish I had seen these important considerations before I built my first website. When I did I was just thinking about getting visitors, sales and making money. Now I can see more clearly the key points that are needed for these to happen. I will bookmark this page. What if I take all of these points in consideration, but have a narrow niche? Can I still have a successful website?

      • Claudio Buffone

        Carol, thank you for the positive feedback, it is very much appreciated.

        I am new at this online business, but in every business that I have ever been involved in we consistently strived for focus.  My experience was that doing a few things but doing them exceptionally well was a key to success. We learned to say no to a lot of opportunities, but it allowed us to delight the Customers in our focus areas. My intuition tells me a narrow focus and dedication on key products or services is very good thing.

    2. Adrian

      Hi Claudio, I think you make some very good points in your considerations here and it would have been good to be aware of these when you start out.

      It is good to learn from your failures and from anybody else who has had them too, which is why it’s good to connect with those who are successful.

      At least you will be able to implement some of the things they do well, so you can also achieve good results.

      You do make a good point where you have said that the effort and work to scale is where a lot of people fall short, but you have to face reality and put in the hours to make it happen.

      Thanks for sharing this, it’s a good post, well done.

      • Claudio Buffone

        Hi Adrian.  Thank you for dropping by and very much appreciate the positive feedback.  Agree that it is of huge value to learn form our own past mistakes, there is much to be learned  from the mistakes of others.  WA has a depth of people to draw from with a wealth of experiences.

    3. Norman

      Hello and thanks for sharing, this is really great information that can really help persons to understand what website and owning and online business is all about.
      many persons here about the success stories of many of these website owners but the work that is involved is great. Plenty of work comes before the success

      Thanks for giving this breakdown of what has to happen before we have success.

      • Claudio Buffone

        Hi Norman, thank you so much for visiting our site and for the positive feedback

        You are absolutely right, there is effort and work to do, but the rewards of building your own viable online business will be well worth it in the long run.

        Be happy to dialogue and help you on your path to success.

    4. Norman

      Hello and thanks for sharing, this is really great information that can really help persons to understand what website and owning and online business is all about.
      many persons here about the success stories of many of these website owners but the work that is involved is great. Plenty of work comes before the success

      Thanks for giving this breakdown of what has to happen before we have success.

      • Claudio Buffone

        Hi Norman, thank you so much for visiting our site and for the positive feedback

        You are absolutely right, there is effort and work to do, but the rewards of building your own viable online business will be well worth it in the long run.

        Be happy to dialogue and help you on your path to success.

    5. Neil

      I do agree that there’s no such thing as guaranteed success because success depends on a number of factors, with “hard work” being the main important one.

      And when it comes to website builders and blogging platforms, we are definitely spoilt for choice. But at the same time makes it hard to choose the right one for building an online business.

      Thanks for highlighting some of the other aspects of building a profitable website because there are certainly some important things to take into account.

      Neil

      • Claudio

        Hi Neil,

        Thank you for visiting http://www.pathwaytomakingmoneyonline...

        Much appreciate the feedback, Neil.  At the end of the day, as you said, plenty of hard work and many choices to make – an online business is like any other business. 

        I have been able to get real value from my membership with Wealthy Affiliate – training, tools and help from knowledgeable, experienced members on many of the available choices.

        All the best,

        Claudio 

         

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